BUILDING LANDMARKS, CHARTING GROWTH
169
Annual Report 2015
Staff of Perennial Qingyang Mall with the children in Meigu County as part of the ‘Give The Children a Warm Winter
’
campaign.
We are strong advocates of contributing back to the
communities in which we live and operate. As an
integrated real estate and healthcare company, our
strategically-located and easily-accessible developments
are excellent community spaces to bring the community
together to further our corporate social responsibility
(“
CSR
”) goals. For the period from 28 October 2014 to
31 December 2015, our CSR initiatives focused on two
key themes, being (1) Collaborating with the Community
for the Community and (2) Empowerment through
Education, the Arts and Culture.
Collaborating with the Community for the Community
We believe in engaging the community in our CSR efforts
and encourage our staff to actively participate in the
events that we champion for the community.
In November 2014, Perennial Qingyang Mall launched
the ‘Give The Children a Warm Winter’ campaign to
collect warm winter clothing for the children who are
residing in the rural parts of Chengdu (in the areas of
Meigu, Puge and Ganluo Counties).
The project received an overwhelming response from the
community living in the vicinity of Perennial Qingyang Mall
and a number of corporate sponsors. At the end of the
campaign, Perennial staff volunteers delivered donations
of cash and more than three truckloads of winter clothing
to over 1,000 families. The volunteers also spent the day
interacting with the children through a series of fun and
engaging activities. Following the huge success of the
initiative, the project was re-launched in November 2015.
Similarly, the project received very strong support from
the community, with over 500 pieces of warm winter
clothing collected and delivered to the beneficiaries by
Perennial staff volunteers.
Over at Shenyang, staff from Shenyang Longemont
Shopping Mall held community outreach programmes
to help two local primary schools in Liaoning Province
set up their library facility and put together a collection of
library books.
COMMUNITY
